AN IDEA IS A VEHICLE

between two points of mutual attraction.

For the last 15 years or so, I have connected these points of common interest through inspiring creative strategy. I brought these visions to fruition through passionate team coordination and exploring different mediums and techniques that I gathered throughout my career: From coordinating teams from 3D modelling, highly detailed illustration, and intrinsic art direction to motion design, frame-by-frame animation, and honourable mentions to Virtual and Augmented Reality to conceive these conceptions.

The area in which I thrived, though, was Direct Response Marketing - aka Performance. I have always tried to bring the expertise gathered from offline advertising - with high-quality level concepts and asset production - to the fast-paced, data-driven environment of Digital Marketing, combining creative and marketing gangs to materialize impactful results.

The outcome was a significant and successful journey as a creative director and strategist, helping agencies grow through their creative output and capacity and serving clients from Brazil, the US, and Canada. Brands such as Amazon, Honda, Itaú Bank (the most prominent financial holdings in South America), Pfizer, BioHarvest Vinia, OrangeTheory Fitness, TruLOCAL, Hush Blankets, Smart Nora, Mid-Day Squares, Montreal Weights, Ruffoni Premium Cookware, Impact Dog Crates and so... so many others!

Now, facing these cookieless times after iOS 14 in which simple a/b testing and persona-based segmentation are not as relevant, creative pertinence and tailored journeys have become the primary source of value in Performance. As a Creative Strategy Consultant for Direct Response Marketing, I am now helping brands and professionals navigate with innovative ideas through the aridness of atributionless times.

I look forward to helping your brand grow creatively and hopefully connecting those two points of mutual attraction. ;)